Natural History Museum takes punt on discovery of Loch Ness monster in extraordinary money deal with bookmaker
And it gets worse. Honestly.
The Natural History Museum will put the Loch Ness Monster on display in a deal negotiated with bookmaker William Hill.
The London museum secured rights to showcase Nessie's remains in return for verifying her existence according to documents from its archive.
In a deal struck in 1987, the bookmaker paid the museum a yearly stipend of £1,000 to guarantee that its experts would provide 'positive identification' should Nessie be found. The agreement also covered the Yeti.
Oh, please keep going, go on.. more!
Mr Sharpe has confirmed William Hill continues to pay the retainer, which will have netted the institution at least £22,000 and counting.
Mr Sharpe said: 'We have maintained our relationship with the Natural History Museum and are delighted to do so.
'As we rely on the Met Office to rule on white Christmases, we are dependent on the museum to tell us whether any carcass that may emerge from the loch is a haddock, or a previously unknown creature from the deep.'
Oh, this is brilliant. You couldn't make this crap up.
A previous letter sent to museum staff in 1959 warned against taking part in monster hunts in case it 'damaged the institution's reputation'.
The letter read: 'The trustees wish it to be known that they do not approve of the spending of official time or leave on the so-called Loch Ness phenomenon.
'If, as a result of the activities of members of staff, the museum is involved in undesirable publicity, they will be gravely displeased.'
'Gravely displeased' - I like that. I really, really like that.
A spokeswoman for the museum claimed: 'I have spoken to some senior figures in the museum and they know nothing about a deal with William Hill.'
I am in no way surprised. What type of museum would admit to this sort of thing? Oh, right..
OHLORD this amuses me.